ANALYSIS OF OUR COMPANY

ANALYSIS OF THE ENVIRONMENT. 

We are going to carry out a study of the environmental variables that may affect the company's activity. One of them is the macro-environment, which is an external variable that influences the company, but does not depend on our business. These external factors are beyond the control of our organization, and often present themselves as both threats and opportunities. 

On the other hand, we have the microenvironment that directly influences the daily operations of the company, such as customers, suppliers, competitors, etc. 

 

Finally, we will study the demand and the most direct competition, i.e. those companies that offer the same services and target the same public. 

Our company operates in the tourism sector, in which there are more companies like ours that can compete with us, such as travel agencies or the airlines themselves. 

MARKET ANALYSIS 

This research reflects the preference of consumers to use this travel agency channel, which facilitates the consumer's search time by presenting all the fares offered by the different airlines in the market and their price differences that are presented in each of the different distribution channels. 

Our travel agency acts as a facilitator of information, so we intend in the long term to increase the welfare of users and achieve lower prices.